The brand CoreUPT was founded in 2006, entering the market with a freestyle and freeride ski model led by Danyel Bruyant. Today, the French company has adapted well to the Internet age, selling dozens of specialist freeride skis under the “Coreupt.com” label. These skis also enjoy an excellent reputation in the freestyle scene. This is due in no small part to the established and experienced heads involved behind the scenes at Coreupt.com.